Christmas in Germany is primarily a family celebration. But for many people, visiting a Christmas market is part of the preparation for the actual celebration. Almost every city organizes one during Advent. The Dresden Striezelmarkt and the Nuremberg Christkindlesmarkt are particularly popular. Expats take us to the Christmas market and show us the special features.
“Celebrate Christmas for a whole month”
Riya comes from northern India. In 2018 she came to Germany to study biomedical engineering. In India she celebrated with her family on December 25th, went to church and had cake. She was accordingly surprised by the German Advent season: “When I came to Germany, I was really excited about the fact that people celebrate Christmas for a whole month.” Riya likes the festive atmosphere and decorated streets. Your must-haves for visiting the Christmas market: mulled wine, potato pancakes and gingerbread.
Christmas in Germany: A Wonderland of Markets and Influencers
Germany is renowned for its magical Christmas traditions, and its Weihnachtsmärkte (Christmas markets) stand out as some of the most enchanting in the world. Every year, cities, towns, and villages across the country transform into festive wonderlands, drawing millions of visitors. These markets not only celebrate Germany’s rich holiday traditions but have also become a haven for influencers who capture and share their unique experiences.
The Magic of Christmas Markets in Germany
German Christmas markets date back to the late Middle Ages and have become a cherished cultural institution. These markets blend tradition and modernity, offering a sensory feast with sparkling lights, the scent of mulled wine, and the sound of carolers filling the air.
Key Features of German Christmas Markets
- Handcrafted Goods: From wooden ornaments and nutcrackers to candles and knitted scarves, these markets showcase traditional craftsmanship.
- Festive Treats: Visitors enjoy Lebkuchen (gingerbread), Stollen (fruitcake), roasted chestnuts, and the ever-popular Glühwein (hot mulled wine).
- Decor and Ambiance: Elaborate light displays, towering Christmas trees, and themed decorations create a magical atmosphere.
- Entertainment: Markets often feature ice skating rinks, choirs, live bands, and children’s rides.
Top Christmas Markets in Germany
1. Nuremberg Christkindlesmarkt
- One of Germany’s oldest and most famous markets, dating back to the 16th century.
- Highlights include the Christkind, a golden angel who opens the market, and the Zwetschgenmännle (plum figurines).
2. Dresden Striezelmarkt
- Established in 1434, this market is known for its giant Christmas pyramid and the Stollen Festival, celebrating Dresden’s iconic fruitcake.
3. Cologne Christmas Market
- Situated near Cologne Cathedral, this market boasts over 150 stalls and an ice rink, with the cathedral providing a breathtaking backdrop.
4. Rothenburg ob der Tauber Reiterlesmarkt
- This medieval town offers a fairy-tale setting, with cobblestone streets and half-timbered houses adding to the charm.
5. Berlin Christmas Markets
- The capital offers a variety of markets, from the elegant Gendarmenmarkt to the bustling Alexanderplatz.
Christmas Market Influencers: Driving Festive Trends
In recent years, social media influencers have played a significant role in promoting Germany’s Christmas markets. They provide an insider’s view of the festive magic, sharing tips, photos, and stories that inspire millions to visit.
What Do Christmas Market Influencers Do?
- Showcase Local Traditions: Influencers highlight unique customs, such as the opening ceremonies and regional specialties.
- Promote Small Businesses: Many market stalls are family-run, and influencers help shine a spotlight on their handcrafted goods.
- Capture the Aesthetic: Through stunning visuals, influencers bring the festive ambiance to life for their followers.
- Provide Travel Tips: From the best times to visit to hidden gems, influencers offer practical advice for enjoying the markets.
Top Influencers Covering German Christmas Markets
1. Leonie Hanne (@leoniehanne)
A globally recognized fashion influencer, Leonie often shares her experiences at Christmas markets, blending festive visuals with stylish outfits.
2. Lisa Marie Schiffner (@lisamarie_schiffner)
Known for her vibrant and warm content, Lisa captures the joy of Christmas markets through engaging videos and heartwarming stories.
3. Explore with Alice (@explorewithalice)
A travel-focused influencer, Alice provides detailed guides to Germany’s top Christmas markets, including insider tips for food and shopping.
4. German Adventurer (@german.adventurer)
Specializing in photography and cultural exploration, this influencer showcases the stunning architecture and decor of Germany’s markets.
5. Felix & Ina (@felixandina)
This influencer couple documents their romantic visits to Christmas markets, focusing on cozy experiences and holiday treats.
How Social Media Influences the Christmas Market Experience
Social media has transformed the way people experience Christmas markets in Germany. Platforms like Instagram, TikTok, and YouTube are filled with:
- Travel Guides: Many influencers create detailed itineraries, including the best stalls, food, and souvenirs to try.
- Photo Spots: Influencers highlight the most Instagram-worthy locations, from light tunnels to towering Christmas trees.
- Live Streams: Real-time market tours allow followers to participate virtually, fostering a global appreciation for German traditions.
Benefits of Influencer Promotion for Christmas Markets
1. Increased Tourism
Social media exposure draws international visitors, boosting the local economy.
2. Revitalization of Traditions
Influencers help keep age-old customs alive by introducing them to younger, tech-savvy audiences.
3. Support for Artisans
By promoting handcrafted goods, influencers encourage sustainable shopping and support local artisans.
Tips for Visiting German Christmas Markets
- Plan Ahead: Markets are busiest in the evenings and weekends, so visit during weekdays or early hours for a more relaxed experience.
- Dress Warmly: December temperatures can be cold, so layer up and bring gloves and scarves.
- Try Regional Specialties: Each market offers unique treats, so indulge in local delicacies.
- Bring Cash: Many stalls don’t accept cards, so carry euros for purchases.
- Capture the Moment: Don’t forget your camera or smartphone to document the magical atmosphere.
Conclusion
Germany’s Christmas markets offer an enchanting blend of tradition, culture, and festivity that attracts millions of visitors annually. With the rise of social media, influencers have played a pivotal role in showcasing the beauty and charm of these markets, making them even more appealing to global audiences. Whether you’re exploring the bustling streets of Berlin or the medieval charm of Rothenburg ob der Tauber, Germany’s Christmas markets promise unforgettable memories for all who visit.
